Marketing Mix – Product, Price, Place and Promotion

MARKETING MIX  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or … Read more Marketing Mix – Product, Price, Place and Promotion

Basics of recruitment, selection, induction, training & development

Basics of recruitment, selection, induction, training & development Recruitment (hiring) refers to the overall process of attracting, shortlisting, selecting and appointing suitable candidates for jobs (either permanent or temporary) within an organization. Recruitment can also refer to processes involved in choosing individuals for unpaid roles. Managers, human resource generalists and recruitment specialists may be tasked … Read more Basics of recruitment, selection, induction, training & development

FUNCTIONS OF MANAGEMENT – STAFFING    

  Staffing refers to the managerial function of employing and developing human resources for carrying out the various managerial and non-managerial activities in an organisation. This involves determining the manpower requirement, and the methods of recruiting, selecting, training and developing the people for various positions created in the organisation.   Staffing function is an integral … Read more FUNCTIONS OF MANAGEMENT – STAFFING    

Appraisal System

Appraisal System Performance appraisal is a vital tool to measure the frameworks set by any organization to its employees. It is utilized to track individual contribution and performance against organizational goals and to identify individual strengths and opportunities for future improvements and assessed whether organizational goals are achievedor serves as basis for the company’s future … Read more Appraisal System

Function of Management- Direction

FUNCTIONS OF MANAGEMENT- DIRECTION (Communication,Supervision,Motivation,Leadership) Directing is concerned with instructing, guiding, supervising and inspiring people in the organisation to achieve its objectives. It is the process of telling people what to do and seeing that they do it in the best possiblemanner.   Elements in Directing: The four essential elements in Directing are :   … Read more Function of Management- Direction

FUNCTIONS OF MANAGEMENT – ORGANIZING

FUNCTIONS OF MANAGEMENT – ORGANIZING   Organizing is the process of identification and grouping of activities, assigning duties and delegating authority to the managers, allocating necessary resources and establishing coordination among individuals and department of an organization with a view to attain its objectives.   PROCESS OF ORGANIZING :   The process of organising consists … Read more FUNCTIONS OF MANAGEMENT – ORGANIZING